2006-07 LBS, Telematics and Navigation Systems Study Detailed Report
SKU
1002
The 2006-07 LBS, Telematics and Navigation Systems Study Detailed Report includes both qualitative and quantitative research findings regarding U.S. consumer interest, willingness to pay and satisfaction with GPS-related products and services covered in the research.
This comprehensive report covers consumer awareness, interest and willingness to pay for GPS vehicle navigation systems, as well as preference for installed, portable, or cell phone based navigation systems and services. It also covers consumer interest in a wide range of cell phone based LBS applications, including pedestrian navigation, mobile search (points of interest), location-based weather information, child tracking, locating friends and family, location-based games, pet tracking, sports-related applications and others. Consumer interest and willingness to pay for location-based traffic information services and other telematic services is also covered in depth.
In addition, the report covers owner satisfaction with factory-installed and portable vehicle navigation systems and telematic services. It includes feedback from early adopters of cell phone based navigation assistance services regarding their satisfaction with these services. (243 pages, 146 charts and tables).
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